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CO₂ Footprint Badge
Show your customers the real environmental impact of switching to an electric vehicle with data they can understand.
“88% of electric car buyers wish their dealer knew more about the environmental impact of their vehicles.”
Source: AutoTrader
Make sustainability a selling point
The CO₂ Footprint Badge helps your dealership:
Attract environmentally conscious shoppers by showcasing tangible benefits.
Stand out from competitors with a data-driven, visually engaging tool.
Convert more EV leads by addressing a key motivator for EV buyers: reducing their carbon footprint.
How the CO₂ Footprint Badge works
Bring the environmental impact of owning an electric vehicle to life for your customers
Automatically integrated data
Real state-based emissions data to calculate savings for every EV in your inventory.
Real-time updates & feedback
Offset numbers adjust instantly based on the customer's annual driving range input.
Visual impact
Clean design integrates seamlessly with your VDPs, creating a professional, branded look.
EV shoppers care about sustainability, but numbers alone are hard to grasp
The CO₂ Footprint Badge transforms abstract carbon emissions data into relatable, everyday savings for your customers right from your vehicle detail pages (VDPs).
CO₂ footprint at a glance:
Display how much CO₂ emissions are saved annually by switching to an EV compared to a gas car.
Relatable metrics:
Translate savings into everyday equivalents, such as:
🌳 Trees planted
✈️ Flights avoided
👕 T-shirts saved
Customizable for shoppers:
Let customers input their annual driving range to see their personalized environmental impact.
Collect Leads:
Connect with more environmentally conscious shoppers via the lead collection form.
88% of EV buyers wish dealers knew more about the environmental impact of their vehicles
AutoTrader's research also found that about half of EV buyers are more likely to buy from a dealership that is environmentally responsible.
With the rise of environmentally conscious consumers, especially amongst younger generations, such as Generation Z and Millenials, showcasing CO₂ footprint is no longer optional. The CO₂ Badge brings the environmental savings of EV ownership to life, helping shoppers connect emotionally with their potential purchase, while reinforcing your dealership's commitment to sustainability.
U.S. EV Purchase Likelihood by Age Group
Let's chat!
Make sustainability a selling point. Schedule a demo to see how the CO₂ Footprint Badge can help your dealership further connect with your EV shoppers and turn them into lifelong customers.
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