Intro: Why This Moment Matters

Battery Electric Vehicles are taking the spotlight and becoming a bigger deal for dealerships. During 2025, they’re expected to make up 11.2% of all new cars sold in the USA—that’s a massive +36% jump from last year. The EV future isn’t just coming; it’s picking up serious speed. 🚗⚡

Dealers need to be attentive in this moment & stay agile with their EV strategies. With shifting federal policies and OEM strategies going case by case, the message from OEMs is clear: If they build EVs, buyers must come. And if your OEM is building EVs, chances are you’ll be rewarded for every EV you sell through OEM incentive programs.

This isn’t just another year in Automotive—it’s your dealership’s chance to seize momentum, differentiate against competition, align with your OEM, and drive results.

I firmly believe dealerships and Automotive Groups should view EVs as their third line of sales: New Cars, Used Cars, Electric Cars.

If you want to hear my ideas in-person, I will be pitching on stage at NADA in New Orleans. Check out more here or DM me for details. Enjoy the below for some quick hitters and data that excites me going into 2025!

20%: The Rush Is On to Buy EVs 🚀

With tax credits potentially on borrowed time, buyers are feeling the heat to act fast. For dealerships, this urgency is a golden opportunity:

• Highlight incentives before they potentially disappear.
• Answer all buyer questions about Range and Charging.
• Position EVs as an unbeatable value for environmentally conscious and cost-savvy buyers.

But are you ready to capture the demand?

👉 Lectrium’s tools make it easy.

From seamless EV data on your VDPs to driving conversions, my company has the tools and success stories to back it up. Don’t just take our word for it—check out our Case Studies and see how dealerships like yours are winning big with Lectrium.

40%: Who Will Win the EV Game? 🏆

The answer is simple: Dealers who care about answering customer questions.

Selling EVs is partly about inventory; and about education. Sales has always been about overcoming objections and showing value—EVs are no different.

• Got buyers asking about range, charging times, or incentives? Be the dealership with answers.
• Equip your sales team with the knowledge to close deals and build trust.

OEMs leading the EV charge: GM, BMW, MINI, Subaru, Kia, Hyundai, Volkswagen, Audi, Mercedes-Benz, Ford, JLR. If you’re carrying their vehicles, the game is yours to win—if you’re ready to play.

60%: EV Sales Charts You Need to See 📊

The data doesn’t lie—no matter what headlines say:

• 2024 saw significant EV growth and normalizing of EV days supply with ICE, as detailed in Cox Automotive’s EV Market Monitor. This means OEMs are doing a better job finding the EV Supply/Demand equilibrium, and not overproducing as they did in early 2023.
• EV charging infrastructure and energy demand are also evolving rapidly—check out the EIA’s latest report.

What does this mean for dealers? If your OEM has clearly made EVs a priority, I would personally do the same.

80%: Cool New EVs Coming in 2025 ⚡

Models drive sales. This is especially true for EVs, as consumers in many cases are waiting for their "Perfect EV" to hit dealership lots.

Anytime your dealership receives a new EV model, it is an opportunity. Below are some of the models my team at Lectrium is most pumped for in 2025 to fuel dealership EV growth:

• Volkswagen ID. Buzz: The electric revival of the iconic VW microbus!
• Electric Jeep Wagoneer: A bold step into electrification by Stellantis, as their first-ever fully electric model.
• Dodge Charger Daytona: An electric muscle car has arrived! We’re excited to see how this model fairs with car enthusiasts.
• Kia EV9: A spacious, family-friendly, and ready to electrify the SUV segment car.
• Cadillac Optiq, Vistiq & Escalade IQ: Luxury meets sustainability in Cadillac's growing EV lineup, which is sure to turn heads this year. Some have described 2025 as the "Year of Cadillac EVs"
• Hyundai Ioniq 9: A sleek, electric full-size SUV with three-rows and an over 300-mile range.
• Electric Mercedes-Benz G-Wagon: For those looking for an ultra luxury off-roader (and willing to front some cash)!
• Range Rover Electric: Luxury off-roader, and the brand’s first all-electric model to hit the road.

Am I missing anything? Tell me which models you are excited for in the comments and WHY.

100%: The Longest View in the Room 🌟

Trust the Process. As legendary NBA GM Sam Hinkie once taught us, the real winners are the ones who play the long game. Dealers investing in EV tools and processes today aren’t just adapting—they’re leading the charge.

• Be the dealership that future-proofs its business.
• Show customers you’re not just selling cars—you’re delivering solutions.

By embracing EVs and equipping your team with the right tools, you’re setting your dealership up for long-term success.

Let’s Build Together

Are you a Dealership or Automotive Marketing Professional ready to capture the EV wave? Let’s talk! You can only go as far as the people and tools you partner with, and Lectrium is ready to help your EV marketing and sales efforts!

👉 Schedule a Demo 👉 Explore Lectrium's Tools

And if you made it this far, get ready for a big Lectrium product update next week!!!