Published date: June 21, 2024
Many dealerships have had electric vehicles in their inventory for years, installed Level 3 DC fast chargers, and completed staff training. However, days supply remains higher than ICE inventory, and EV margins are slim-to-none.
Electric vehicles remain in a challenging sales environment, but are also a growing percentage of total vehicle sales as more and more Americans will continue to consider an electric vehicle as their next car.
Right now, some of the savviest dealerships are implementing the second wave of tools and processes to enable sales, internet and BDC teams to market and sell their EVs and PHEVs. One of the key strategies involves enhancing Electric Vehicle Detail Pages (EVDPs) with relevant information like range maps, EV savings estimations, and detailed insights into batteries and charging capabilities, so that EV shoppers can make more informed purchasing decisions.
By improving and customizing the information for consumers as they navigate through their electric car shopping journey, dealerships are empowering buyers to make informed decisions with confidence, while setting themselves up for longer-term success when selling EVs.
Lectrium has some big announcements in store for the upcoming monthsâŚmaybe you can guess what they are! In the meantime, check out three of our dealership products available for any dealer looking for supplementary tools to help them sell more EVs:
At the end of the day, EVs are here to stayâŚ
Ready to take advantage of this second wave of electrification? Hop on a demo with our team and we will give you a live example of how these tools look on your dealership website.
The EV Savings Badge: Join 300+ dealerships across the U.S. showcasing EV ownership savings on their website. Highlight federal and state tax credits, fuel cost savings, and maintenance savings for each EV and PHEV in your inventory.
The EV Range Map: Join 200+ dealerships addressing range anxiety by helping their customers visualize the range of each EV and PHEV inventory on an interactive map.
The CO2 Savings Badge: Our newest tool showcases the environmental impact of your electric inventory, providing easy-to-understand CO2 emissions savings data.
Enable shoppers to make informed purchasing decisions, and emphasize the value of your EV and PHEV inventory by bundling these tools on your website. Book a meeting with our team to get a full demo.
Subscribe to our EV newsletter for dealers
Join 9,000+ other automotive professionals diving into EVs and streamlining their EV sales processes!
Follow Lectriumâs latest news on LinkedIn
2024 Lectrium. All Rights Reserved