I am proud to share details on the collaboration between BMW, Shift Digital, and Lectrium that is setting a new standard for how dealerships merchandise, market, and sell electric vehicles. 👉 See the Program Page

Since this program just launched in March 2025, I wanted to quickly break down how BMW dealers can take full advantage and start seeing results right away.

The EV Retail Gap in Automotive

Let’s call it what it is: the automotive digital ecosystem was built for gas cars.

Everything from inventory feeds to website architecture to CRM follow-ups has been ICE-first since Day 1. EVs are different. EV buyers are different. And dealers need new methods to compete and win.

That's exactly why we launched this program for BMW & MINI dealers: to equip them with the next generation of digital tools for EV retail.

And it's working. I see more and more EV leads flowing to our BMW Dealers daily.

BMW Dealers Are Already Feeling the Surge!

Dozens of forward-thinking BMW dealers have already enrolled and are now:

• Displaying range maps that show how far each EV can go and available chargers
• Highlighting savings calculations based on fuel savings and state programs
• Adding "Shop Electric" tabs that drive real traffic to EVDPs
• Training sales teams on how to handle the real EV objections (range, charging, affordability)

Just this weekend dozens of customers submitted leads to dealers through our EV Tools.

Dealer Enrollment Info

This program is eligible for co-op reimbursement and coordinated across Tier 1 and Tier 3. Let's Go!

👉 Enroll through the BMW Dealer Portal.

👉 Enroll through the MINI Dealer Portal.

Live Webinar: All the Details + Live Q&A

WHEN: Tuesday April 15th at 1:00pm ET

WHAT: Join our team, along with Shift Digital and BMW, to learn about the EV Tools

WHERE: BMW Dealers can register here!

WHY: If you still have questions about the BMW EV Tools program we will cover topics including:

• Update on EV market trends
• EV Merchandising tips, tricks and best practices
• Results from early adopters
• How to maximize value of the EV Tools
• Q&A with EV marketing experts

Why This Matters for Every Dealer (Not Just BMW)

Even if you’re not a BMW or MINI dealer, this program signals something huge:

OEMs are stepping into the EV tools game and early movers will continue taking market share from Tesla.

If you want to electrify your VDPs, show real-time incentives and EV range data, and build a trusted EV retail experience for shoppers, Lectrium is your partner.

👉 Book a Demo with me to learn more