Heading to NADA 2025? Meet us there! 👉

Products

EV Knowledge Hub

Case Studies

Dealership Brands

Book a demo

Published date: October 19, 2022

EV charging 101: it happens at home 🏠⚡🚗

EV charging 101: it happens at home 🏠⚡🚗

Lectrium spent three months in Norway learning how people in the world's most developed electric vehicle market charge their cars and guess what we found out? Nearly every EV owner charges their car at home (or at work), nearly all of the time.

Electric vehicle charger charging grey electric vehicle
Table of contents

People charge where they sleep, work, and eat.

If you take a moment and think about it, drivers of internal combustion engine (ICE) vehicles developed a habit of constantly making detours to locations where their vehicle’s range could be extended by fueling its tank. We are talking about gas stations, of course.

Meanwhile, electric vehicle (EV) drivers do not need to make these detours. They no longer need to go out of their way to find a gas station and refuel, and spend an extra buck on overpriced coffee. Instead, they wake up each morning with a fully charged electric car, ready to hit the road.

How often do people use home chargers over public charging?

Early adopters of EVs, typically those with homes or apartments equipped with garages or driveways, have embraced home charging as the norm and do not need to rely on public infrastructure. According to a recent survey by J.D. Power, an impressive 84% of American EV drivers charge their vehicles at home regularly.

84% of participants regularly charge at home

What are the benefits of home charging vs. public charging for electric vehicles?

While essential for driving EV adoption, nothing beats the satisfaction of home charging. The J.D. Power study confirms that home charging is a crucial aspect of owning an EV, and taking it to the next level with a Level 2 charger enhances the ownership experience significantly.

Does America need a robust public charging infrastructure? Yes.

Is public charging the key to driving EV adoption? Well, it is ONE of the keys.

Will every EV driver be more satisfied with their EV experience if they charge at home? Absolutely, Yes, Yes, YES!

What is a Level 2 charger, you ask? It is the key to optimizing your EV ownership experience. However, making the leap to a Level 2 charger may require some upgrades. Approximately 75% of EV owners need at least one upgrade to make their homes EV-ready. The most common upgrades include wiring, outlets, and electrical panels.

J.D. Power’s new study measures EV owners’ satisfaction in three charging segments, and concludes that “Home charging is an important aspect of owning an EV and taking that to the next level by utilizing a Level 2 charger is key to optimizing the ownership experience” says Brent Gruber, senior director of global automotive at J.D. Power.

Home charging is an important aspect of owning an EV and taking that to the next level by utilizing a Level 2 charger is key to optimizing the ownership experience

However, upgrading to a Level 2 charger requires a trusted and certified installer.

How to get a Level 2 charger installed at your house?

Upgrading to a Level 2 charger may sound daunting, but it's a simple action that will change the way you experience your EV forever. Once the early majority realizes the convenience and cost-effectiveness of home charging, EV adoption will skyrocket. Say goodbye to gas stations and hello to the future of electric mobility. Embrace home charging, and take your EV experience to new heights.

Lectrium upgrades dealership EV detail pages with impactful data and visuals for shoppers considering electric.

The EV Savings Badge: Join 300+ dealerships across the U.S. showcasing EV ownership savings on their website. Highlight federal and state tax credits, fuel cost savings, and maintenance savings for each EV and PHEV in your inventory.

The EV Range Map: Join 200+ dealerships addressing range anxiety by helping their customers visualize the range of each EV and PHEV inventory on an interactive map.

The CO2 Savings Badge: Our newest tool showcases the environmental impact of your electric inventory, providing easy-to-understand CO2 emissions savings data.

Enable shoppers to make informed purchasing decisions, and emphasize the value of your EV and PHEV inventory by bundling these tools on your website. Book a meeting with our team to get a full demo.

Subscribe to our EV newsletter for dealers

Join 9,000+ other automotive professionals diving into EVs and streamlining their EV sales processes!

Follow Lectrium‘s latest news on LinkedIn

3175 Hanover Street
Palo Alto, California 94304
United States
(609) 806-5956

Products

EV Savings BadgeEV Range Map

2024 Lectrium. All Rights Reserved