Today’s car shoppers expect a seamless, user-friendly, and personalized online experience. For dealerships, meeting these expectations is crucial in order to build trust with customers and create a memorable brand.

That’s why Lectrium has added a powerful new feature to our EVDP tools—Dealer Themes. This new functionality allows dealers to align all Lectrium tools (EV Savings Badge, EV Range Map and EV Sales Buddy) with their brand or OEM guidelines, giving dealership websites a more professional look and providing customers with an effortless shopping experience.

What are Dealer Themes?

Dealer Themes offer dealerships the ability to tailor Lectrium’s EVDP tools to their unique branding or OEM brand guidelines. With easy adjustments to colors, fonts, and text this feature ensures that the tools integrate seamlessly into your existing dealer website and VDPs. And the best part? Dealer Themes are included with our tools at no extra cost, making it easier and more affordable than ever for your dealership to make adjustments whenever needed.

Check out how quick and easy it is to make design adjustments to our EVDP tools:

Key Benefits of Dealer Themes

1. Full customization to match OEM and dealership branding

With Dealer Themes, dealerships have complete control over the appearance of the EV Savings Badge and EV Range Map on their electric VDPs. Whether needing to follow OEM guidelines or utilizing a unique dealership brand guideline, this flexibility helps your digital assets reflect a professional, consistent appearance that your EV shoppers can trust.

2. Seamless integration for immediate results

Dealer Themes are also designed for quick implementation, ensuring minimal downtime. Lectrium works closely with your marketing team to confirm the theme for your stores, and implement the tools on your website with your web provider. After adding the tools to your VDPs, if you need any further theme adjustments, just reach out to Lectrium, and we’ll make the updates instantly—no need to go through your web provider. With Dealer Themes, ensure your tools always reflect the latest version of your brand!

3. Better UX/UI for EV shoppers

A consistent, well-branded appearance isn’t just about aesthetics—it also significantly improves the shopper and user experience on your dealership’s website. A streamlined interface helps potential EV buyers navigate more intuitively. By making it easier for shoppers to explore EV savings and range capabilities, drive more qualified leads and improve conversion rates.

Dealer Theme Examples

Here are some examples of how Dealer Themes change how our dealer partners present EV data and visuals to their customers directly from their VDPs:

1. OEM branding: The BMW Store

The BMW Store in Cincinnati follows BMW's OEM branding guidelines for their EV Savings Badge and Range Map, ensuring a professional appearance and consistent branding throughout their website. See the tools live on their site.

2. Dealership branding: Lyon-Waugh Auto Group

Lyon-Waugh Auto Group in Boston use a 'Dark Mode' Dealer Theme for their EVDP tools, helping them maintain consistency with their dealership's branding guidelines and create a sleek, modern look across their website. See the tools live on their site.

Elevate your VDPs with Dealer Themes

Ready to see how Dealer Themes works on your dealership’s VDPs? Contact Lectrium today to get a demo of our EVDP tools and see how this feature can elevate the EV shopping experience on your website.

Don’t miss out on the chance to provide a fully customized, on-brand digital journey that attracts and converts more EV shoppers into EV buyers.