The Vehicle Detail Page: Your Digital Showroom

With more consumers researching and purchasing electric vehicles online, the Vehicle Detail Page (VDP) should serve as a virtual dealer showroom where critical purchasing decisions are made. For Chevrolet dealerships in Illinois, the VDP is not just a webpage—it’s the frontline of your sales strategy. With nearly 10% of new car sales in Illinois being electric, the shift toward EVs is undeniable. To stay competitive and meet modern consumer needs, it's crucial that your VDPs provide comprehensive and transparent information about EVs and potential savings.

The Competitive Edge: Transparency in Savings

Consumers today demand transparency, especially for major financial decisions like vehicle purchases. Tesla has set a high standard by integrating detailed financial benefits into their pricing models, though they have faced criticism for a lack of clarity. Chevrolet Digital Marketing and Internet Sales Managers can learn from this by presenting savings data in a clearer, more consumer-friendly manner directly on the VDP.

Integrating EV Savings with Lectrium’s Badge

Enhance your VDPs by integrating tools like Lectrium's EV Savings Badge. Already live on over 100 dealership websites across the U.S., this tool showcases detailed information on federal and state tax incentives as well as potential fuel savings. Here's why it's crucial:

1. Transparency and Trust: Placing the EV Savings Badge below the Manufacturer's Suggested Retail Price (MSRP) or retail price on the VDP signals to consumers that these savings are potential benefits they may qualify for, emphasizing transparency and building trust.
2. Empowering Consumers: By providing a clear understanding of the financial benefits associated with EV ownership, you empower consumers to make informed decisions. Highlighting the $7,500 federal tax credit available for models like the Chevrolet Bolt EUV, Bolt EV, Blazer, and Equinox, or detailing state incentives such as the Illinois Environmental Protection Agency (IEPA) rebate, is crucial.
3. Competing Against Tesla: While Tesla is known for its data-driven approach, Chevrolet dealerships can differentiate themselves through greater transparency. Lectrium's EV Savings Badge helps you showcase these savings in a customizable way that aligns with your dealership’s branding and messaging.

Why Illinois Dealerships Should Care

Illinois is uniquely positioned to benefit from the shift to EVs. The state ranks favorably when comparing electricity versus gas prices, making EVs a cost-effective choice for consumers. Additionally, with nearly 10% of new electric car sales, the demand for transparent and accessible EV information is higher than ever.

Empowering Your Customers and Your Dealership

In today's digital-driven automotive market, the VDP is where dealerships compete for consumers' attention and loyalty. By integrating Lectrium's EV Savings Badge, you can highlight the financial advantages of EV ownership directly on the VDP, making your dealership stand out from the competition. This transparency not only enhances consumer trust but also empowers them to embark on their electric journey with confidence and clarity.

Take Action

Ready to elevate your VDPs and drive more sales? Book a demo with Lectrium today to add the EV Savings Badge to your VDPs. It works for every New and Used EV and PHEV!

Enhance your virtual showroom, provide transparency, and stay ahead of the competition by making the most of the digital age in automotive retail. Your consumers—and your sales—will thank you.