The Electrified Merchandising Dashboard
Finally a dealership and OEM merchandising tool that is designed with every fuel type in mind, with special focus on Hybrids, Plug-in Hybrids, EREVs, and Battery Electric Vehicles.
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Lectrium Product Use Cases
Digital Shopper Education & Engagement
Keep your hard-earned traffic on your website longer. Build trust with shoppers and increase time spent on page, ASC events, and lead conversion rates!
Sales Enablement & Lead Qualification
Equip sales teams with deeper shopper insights before first contact. Lectrium captures in-session behavior, content interactions, and intent signals so reps can prioritize high-value leads, personalize outreach, and shorten sales cycles with data-backed context.
Marketing Performance & Attribution
Turn on-site engagement into measurable marketing intelligence. Lectrium helps marketing teams understand which campaigns, channels, and assets drive meaningful shopper interactions—improving attribution accuracy, optimizing spend, and increasing ROI across paid and organic efforts.
OEM-Certified. Dealer Approved.
Our tools are OEM-certified and easily customizable to your brand’s guidelines.
Smarter Data for a Smoother Buying Experience
GA4 Performance & Analytics
We track ASC GA4 events and the features shoppers engage with most, giving your team visibility into VDP performance, lead quality, and sales impact.
Lead Generation & Follow-Ups
The Dashboard flows high-intent EV, PHEV and Hybrid leads into your CRM automatically, and provides your sales team with an EV Report to enable stronger, more effective sales follow-ups.
Up and Running in Just a Few Clicks
Lectrium integrates with all major website and inventory feed providers, and our team handles the setup for you. Once we receive your feed and website approval, we coordinate everything directly with your provider, and the Dashboard goes live with just a few clicks.
Zero disruption. No tech lift. Fast results.
Dashboard FAQ
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