At Lectrium, we understand these challenges and have developed tools that not only educate EV shoppers but also empower dealerships to become EV experts. Let’s explore some of the most common EV myths—and how our solutions can help you bust them.

Myth 1: EVs Are Expensive

Reality: EVs cost less to maintain than gas vehicles due to fewer moving parts, no oil changes, and lower overall wear and tear. Yet many shoppers believe otherwise, often focusing on upfront costs rather than long-term savings.

How Lectrium Helps:

Our EV Savings Badge highlights the financial benefits of owning an EV over a six year period, breaking down:

• Reduced fueling expenses
• Lower maintenance costs
• Federal and state tax incentives.

By displaying this badge on your Vehicle Detail Pages (VDPs), you can show customers the true cost-effectiveness of your EVs at a glance, and provide confidence in going electric.

Myth 2: EVs Don’t Have Enough Range

Reality: While early EV models had limited range, today’s electric vehicles offer significantly improved mileage, with the median EV range being 270 miles in 2023. However, range anxiety remains a top concern for shoppers new to electric vehicles, and unfamiliar with charging infrastructure.

How Lectrium Helps:

The EV Range Map is a game-changer for combating range and charging anxieties. This interactive tool allows customers to:

• Visualize how far they can travel on a single charge (one-way and round trip) from a real map
• Identify nearby charging stations, making long trips feel more feasible

By integrating the EV Range Map into your website, you can demystify range limitations and help shoppers see EVs as a practical option for their daily and long-distance needs.

Myth 3: Charging Is Complicated

Reality: Many shoppers overestimate the difficulty of charging and underestimate the availability of charging networks. Recent studies show that awareness is improving, but misconceptions persist.

How Lectrium Helps:

The EV Range Map doesn’t just show range—it highlights nearby fast public charging stations, giving customers a clear picture of where and how they can charge their EV in surrounding areas. This feature helps dealerships proactively address questions like:

• “Where will I charge my EV?”
• “Is there a charging station on my route?”
• “How developed is the charging infrastructure in my area?”

With this tool, you’re not just selling EVs—you’re building confidence in the charging experience.

Myth 4: EVs Don’t Make a Big Environmental Difference

Reality: One of the biggest advantages of EVs is their reduced environmental impact, yet some shoppers have trouble understanding the significance of these benefits.

How Lectrium Helps:

The CO2 Savings Badge quantifies the environmental benefits of switching to an EV, showing:

• Emissions saved compared to a gas vehicle in relatable metrics
• The cumulative impact of choosing electric

This transparent, data-driven tool appeals to eco-conscious shoppers and positions your dealership as a champion of sustainability.

Myth 5: EVs Aren’t Affordable for the Average Shopper

Reality: While EVs often have a higher sticker price, they’re cheaper to own in the long run. However, many shoppers aren’t aware of the total cost of ownership benefits.

How Lectrium Helps:

The EV Savings Badge spells out the ownership cost advantages clearly, from savings on fuel to available incentives. Pairing this with the Range Map and CO2 Badge creates a holistic view of the financial and practical benefits of going electric.

Why Dealerships Are Key to Busting EV Myths

Shoppers trust dealerships to provide clarity and expertise. According to Cox Automotive’s Car Buyer Journey 2023 study, 50% of all car buyers completed 100% of car purchasing steps in person, while 43% of buyers completed steps in a mix of online and in-person at the dealership.

With tools like the EV Range Map and Savings Badges, you can enhance your customers’ buying experience (online and in-person), educate them about EVs, and differentiate your dealership in a competitive market.

💡 Take Action Today

Equip your dealership with better EV tools to win over EV shoppers in your area. Book a demo with Lectrium and see how the EV Range Map, Savings Badges, and CO2 Badge can transform your sales strategy.