At Lectrium, we believe innovation isn’t a one-time event — it’s part of our culture. That’s why we’re excited to share a major refresh across all of our EV merchandising tools for automotive dealers: the EV Savings Badge, EV Range Map, and CO2 Footprint.

We’re also introducing a brand-new feature: the Customer EV Report — a downloadable, VIN-specific summary sent to shoppers after they engage with your tools.

This exciting rollout lays the foundation for an even larger product announcement coming in June (stay tuned!). Starting today, all of these upgrades will be available to current Lectrium dealer partners.

Dealers interested in adding Lectrium tools and learning more can also book a demo with our team here.

Why we made these tool updates

As EV adoption grows, so do shopper expectations. Today’s buyers want more than just vehicle specs - they want clarity, cost comparisons, and confidence in their decision to go electric. Our redesign delivers exactly that.

Each tool is built around real-world EV shopper questions:

How far can I drive? How much will I save? What’s the environmental impact?

By answering these directly on the VDP, Lectrium tools turn casual browsing into serious EV consideration - and ultimately, leads.

NEW: Customer EV Report – Follow-up that informs, not just reminds

We’re also rolling out a brand new feature: the Customer EV Report - a downloadable, VIN-specific report sent to shoppers after they submit a lead.

This report includes everything a customer needs to make an informed EV decision:

• Range, battery, charging info specific to the exact EV they viewed
• Estimated fuel savings and CO2 emissions reduction
• Delivered automatically by email in a downloadable, shareable format

It’s like giving your BDC team a smarter second touch - one that builds trust, answers shopper questions, and keeps the conversation moving forward.

Shoppers don’t just get a confirmation email, they get value.

EV Savings Badge – More Transparent, More Persuasive

Along with improved UX and a seamless layout for better shopper engagement, the upgraded EV Savings Badge now also includes:

• GA4 event tracking and Automotive Standards Council (ASC) tagging to help measure clicks, leads, and performance across dealer websites
• Smarter CTAs and layout that focus on delivering personalized value
• Clear display of EV-specific fuel savings, range insights, and CO2 impact These enhancements turn your VDPs into decision-making tools, not just lead forms. With real EV-specific data presented clearly and professionally, the badge helps shoppers feel confident about their EV choice.

EV Range Map – Show the Journey, Not Just the Range

The EV Range Map now features a cleaner, more intuitive interface that makes it easier than ever to explore EV range and charging capabilities. We’ve also added a downloadable EV Report, giving customers a personalized summary of key insights for each EV in a dealer’s inventory, including range, charging options, and potential savings.

And to make the tool even more practical, we’ve integrated even more public charger locations directly onto the map, so shoppers can see exactly where they can go, and how easy it is to charge along the way.

CO2 Footprint Badge – EV Impact, Visualized

Lastly, we’ve rolled out updates to our CO2 Footprint Badge to make it even more effective at capturing the attention of eco-conscious shoppers. The badge now features a redesigned layout that loads faster and presents information more clearly. It highlights the estimated CO2 savings compared to a similar gas-powered vehicle, making the environmental impact easy to understand at a glance. This update empowers environmentally minded buyers to make smarter, more informed decisions right from your VDP.

Dealer Themes – Branded, Seamless, Professional

Lectrium tools can now be fully customized with Dealer Themes — allowing our EV merchandising tools to visually match your dealership or OEM branding. This includes adjustments to colors, fonts, and text all managed by our team for seamless setup.

Key benefits:

• Clean, consistent design that builds shopper trust
• No additional cost to activate or edit themes
• Instant updates without needing your web provider

Want to see it in action? Explore dealer examples here.

What’s next

Our EV merchandising tool redesign is more than a visual upgrade - it’s the first step in a broader product rollout launching later this summer. Every Lectrium tool is evolving to give your dealership a competitive edge in the EV era.

Already a customer? These enhancements are live on your site today!

Not yet working with us? Book a demo to learn more about our tools, EV philosophy and how we have helped our current dealer partners.

Smarter tools. Informed shoppers. More EV sales. Let’s make it happen.